Thursday, March 14, 2013

Veronica Mars Kickstarter update from day 2

There were several updates that came over e-mail today, from Veronica Mars creator Rob Thomas that I'll copy and paste down below. Or, I'm assuming it was him. It could have been a flunky or something.

I'll throw some comments around them, further down the page.

It was a pretty darn exciting day, though. As of 8:23PM PST, the funding was at 3.2 million dollars with 29 days left in the campaign. They might be able to make another season if it keeps going this way. Though, I'm pretty sure Kristen Bell wouldn't be interested in that. And, they'd still need somewhere to broadcast.

I posted a comment on a blogsite that talked about the problems with the logistics of fulfilling all of the premiums. I'm not too worried about this because I'm sure Warner Bros has taken over everything. Large corporations will never miss an opportunity to drive a marketing campaign. Into the ground.

Below is the text from update #1 from Rob Thomas that I got at 2:45AM PST today. The thing about the donations was pretty significant. Kickstarter points out that people donating from outside the US are ineligible to receive premiums as they won't be shipped there.

Lots of people contributed from outside the US and hoped to still get premiums or were willing to increase their support. I think this is fair because, realistically, Warner Bros will most likely fully fund the shoot to avoid any participation issues. Mainly, the money is pay for the premiums.

Project Update #1: Wow and Thank You.
Posted by Rob Thomas

Holy cow, what a day. As of 4 a.m. CT, we're just over $2.5M dollars. We couldn't be happier. We really couldn't. My wife says I'm insufferable, but she said that four days ago in anticipation of a day like today.

A couple important announcements. First, please know we are trying to make international donations a possibility. We are running into a couple thorny issues, but we want it to happen. It might take a week or two before we have an answer, but keep checking back. Know that we hear you, and we're trying our best.

We can't believe we've topped out on so many of our bigger reward packages. We're working on coming up with some new high end rewards. This might also take a few days, but more will appear.

Lastly, thousands of questions have come in through the Kickstarter site. We're making our way through them. They will all get answered, but it may take a few days. A lot of them are real stumpers.

Thank you so much,


Here is the text from update #2 at 6:46AM today. This is mostly tooting his own horn. It probably isn't that big of a deal as this was a fairly popular TV show with actors of note.  Still, the thanks is nice to see.

Project Update #2: Records of note
Posted by Rob Thomas

By the way, yesterday we set a few records.

We were the fastest Kickstarter project to hit $1M. We were the fastest Kickstarter project to hit $2M. We set the record for highest goal ever achieved. (Other KS projects have done better than us -- so far -- but none set a goal as high as our $2M goal.) We're also the largest film project in Kickstarter history.

Cannot thank everyone enough.

Here is the third at 3:23PM today. More responses to comments about doing things for the fans. This seems like an obvious decision as this whole event is turning into a giant PR event for the movie. Sort of the next logical evolution of the pandering that Comiccon has become. Still, not unhappy about things. The business side of me sees this as a bit more calculating.

Project Update #3: New Rewards!
Posted by Rob Thomas

You asked for it, you've got it!

A New York City premiere and after party!

An Austin, Tx Southern Fried Rob Thomas Friends and Family Jubilee and Premiere.

And more spots for extras in a the movie. Now more even more value when you and a friend do it together!